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Parallel Trade in Europe [193769]

  £268.00
'Parallel trade' is the legitimate cross-border trade in goods which fall outside a brand-owner's 'official' distribution channels. Brand-owners have traditionally sought to restrict parallel trading by invoking national intellectual property rights, but this has increasingly led to a conflict with EC competition law. As well as providing a practical and authoritative narrative, this work contains checklists, a selection of relevant source materials, and commentary on current ECJ case-law. * Provides a unique exposition and analysis of the legal issues involved * Advises on the practical aspects of organising an effective branding and distribution policy * Describes how to exploit and enforce intellectual property rights in the brand * Comments on those industry sectors where parallel trade is most common, notably pharmaceuticals * Examines commercial activities that are likely to be affected by parallel trade e.g. distribution and franchising agreements, and after-sales service agreements Contents:
Author:  Farqharson, Melanie; Smith, Vincent
Date Published:  17 December 1998
Document Type:  Books
Format:  Hardback
ISBN:  0752006754
ISBN13:  9780752006758
Pages:  110
Publisher:  Sweet and Maxwell Ltd
Quantity: