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Relationship marketing - dialogue and networks in the e-commerce era [45250]

  £29.99
This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining and enhancing strong, value-laden relationships with customers and other stakeholders. It explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications and knowledge management.
Author:  Varey, J.
Date Published:  2002
Document Type:  Books
Format:  Paperback
ISBN:  0470843411
ISBN13:  9780470843413
Pages:  240
Publisher:  John Wiley and Sons Ltd
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