Call 01565 777234 for assistance
My Account-Shopping Cart-Checkout
Home » Business and Management » E-Commerce
 

Introduction to e-commerce [43056]

  £40.99
This text focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-commerce with business strategy at the core surrounded by four infrastructures: the technology infrastructure that underlies the Internet; the media infrastructure that provides the content for businesses; public policy regulatoions that provide both opportunities and constraints; and the capital infrastructure that provides the money and capital to run the business. Within this framework, the authors provide an exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies and explanations culled directly from practice.; A test bank features 80 questions per chapter designed to test students on knowledge and comprehension of topics.
Author:  Rayport, Jeffrey
Date Published:  2003
Document Type:  Books
Format:  Paperback
ISBN:  0071232664
ISBN13:  9780071232661
Pages:  512
Publisher:  McGraw-Hill Education - Europe
Quantity: