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Cases in E-Commerce [19158]

 £39.99
A compilation of 37 Harvard-style cases featuring companies competing in the new economy. Cases are organised to facilitate discussion of the decision- making process for formulating new economy enterprise strategy.
Author:  Rayport, Jeffrey
Date Published:  June 2001
Document Type:  Books
ISBN:  0071124128
ISBN13:  9780071124126
Pages:  800
Publisher:  McGraw-Hill Education - Europe
Quantity: